• The success of Halo Increases Interest in Paramount+ Worldwide

    The success of Halo Increases Interest in Paramount+ Worldwide

    Author

    SB

    Date

    Jun, 23.2022

    Halo was one of the most anticipated Paramount+ exclusives, as well as the series, has
    helped spark global interest in the streaming platform. Variety reports that Halo has
    outperformed expectations in several markets, including Latin America, resulting in a
    record pace of sign-ups. Viewers are also going to stick with the show until the very end.
    Halo has been renewed for a season 2, so that statistic bodes well for the series; future. The
    show's mature themes, according to David Nevins, a chief content officer of scripted originals
    for Paramount+, have contributed to its success. It has a political worldview that people can
    connect with, Nevins told Variety.

    Halo has overtaken 1883 as Paramount+'s second most popular original series. Although not
    currently available in all markets, the Xbox adaptation has been licensed to networks in
    Japan and France. Of course, the fact that Halo has been a major video game property for
    over 20 years doesn't hurt. While the Halo brand has been around since 2001, 343
    Industries' Kiki Wolfkill believes there is an opportunity to create deep relationships between
    the show and games.
    It's fantastic to have the two running alongside each other to support each other, Wolfkill
    told Variety. We always want [viewers] to recognize the show as Halo when they see it. And
    we'll keep adding content to the game that reflects what we see on the show.
    It remains to be seen how this type of collaboration will play out in games like Halo Infinite,
    but the success of the show provides an opportunity for Xbox and Paramount. At the
    moment, video game adaptations are experiencing a revival, and Halo is one of several
    examples. It remains to be seen whether the show's second season will be as successful, but
    Halo is resonating with a large number of viewers right now.